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Learn from Rachel O’Mahony, a British fashion designer, how to start a successful fashion brand

London, UK, 21st May 2023, ZEX PR WIRERachel O’Mahony, a British fashion designer and owner of two fashion brands, knows a lot about starting a business and making it a brand. Having a successful business can take a lot of time, but with tips and tricks from someone who is already a brand leader, she takes the guesswork out of it for startups.  

Recently, Rachel O’Mahony talked about how to start a fashion brand and how to keep it flourishing among the target market internationally. The tips and secrets shared by her are according to the market for the textile and fashion industries and can be applied to other industries generally as well.

Rachel had started a brand named Aloura Collections with her university friend Emily Hill, where they made womenswear, targeting blazers and intricate evening gowns. Recently, the partners parted ways, and Rachel plans on focusing on making her style prominent and working with more freedom to express her unique ideas under the umbrella of her newly established brand, Rachel O’Mahony.

While the fashion industry is one of the most prominent in the glamour world, Rachel herself has styled and made customized couture for a number of celebrities. She says, 

It is important to let your own ideas flow through your designs without giving heed to what people say.

Rachel urges the new startups to focus on what reflects the interest of the person and where their passion leads them. She says that she started the business that was intriguing to her after she learned a lot from the internships she had in the industry and that best reflected her interest. She states that it is important to follow your passion, as the brand will need a lot of attention and interest from the owner. No brand can thrive if people don’t put their heart into it.

She states the importance of having a great team that supports the owner’s ideas and works hard to make the brand flourish. She says:

“My team is the one who makes my ideas presentable, but I find it difficult to properly present her ideas. The team you make should be on the same page with you on the standing of the brand.’’

O’Mahony also says that it is not healthy for creativity to follow trends. A business owner should be unique and set new trends for others. The uniqueness and creativity of a brand reflect the promise of a business.

Rachel emphasizes manifesting ideas. She says the power behind thoughts makes things come true in reality. New entrepreneurs should think about their ventures and keep positive thoughts about the brand’s success. This will promote positive vibes at work and increase the chances of success.

O’Mahony states that meeting new people and expanding the network makes business grow faster and in the right market that you aim for. When you go to social events, you meet many people who give you a chance to make acquaintances and promote your business. This is a good chance for you to promote and make your brand recognized by the masses.

Rachel also speaks about her failure, which happened due to a lack of quality by the supplier. She learned from her failure and made changes in her way of doing business with vendors so that she wouldn’t have to face such a situation again.

About Rachel O’Mahony

As a young British fashion designer, Rachel is best known for her definitive, sophisticatedly artistic, and delicate hand-made textile garments that have been featured in British Vogue, Glamour, and Wonderland magazines. Rachel was awarded a BA Hons degree in fashion design womenswear from London College of Fashion in 2014. RM has also won several awards for her work, such as the LCF People’s Choice Award and the Cass Art Student Spotlight Competition.

During her studies, Rachel completed work experience at Celine, Alexander McQueen, Burberry, and British Vogue. During her internship with McQueen, she was given the task of focusing on couture gowns, which define feminine form, and has developed an interest in illustration as a means to create novel print patterns for clothes and textiles. Rachel O’Mahony combines modern evening wear, tailored suits, and elegant embroidery. Her premium collection is skillfully designed to bring style and femininity to the elegant woman with a couture edge.

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Economy Prime journalist was involved in the writing and production of this article.